Christmas is a time of joy and happiness when people give each other presents, visit family and friends and have a fun together. It's also a great time for businesses to boost their sales. If you are wondering how to attract customers at Christmas, you're not alone! Every year companies invest in holiday marketing strategies to boost sales during this period.
But is Christmas good for your marketing strategy?
The answer is simple: yes. Christmas is good for your marketing strategy because it’s the most important holiday of the year and it has such an impact on our society as a whole. The best part is, it doesn’t have to be done in an obvious way that would make many people feel uncomfortable about participating in this type of activity which can be seen as unethical or even immoral.
Every year, companies invest in holiday marketing strategies to boost sales during this period
While it may seem obvious, many businesses don't take advantage of the holiday season as a chance to promote themselves. But why not?
The Christmas season is seen as a great opportunity by many businesses because of the increase in demand and spending among consumers. It's a good time to make money! The holiday season is a great time to get people excited about your brand.
Some businesses try to get their products into stores before Christmas so that they can be purchased by customers looking for gifts or last minute stocking stuffers (if you're lucky enough). Others focus on after Christmas sales and promotions.
Either way, it's important for businesses with an online presence that those sites start receiving traffic during December if you want them to continue getting visitors throughout January and beyond.
In fact, Christmas is good for business. At least that’s what many advertisers would like us to believe! From December 1st until New Year’s Eve, you will be bombarded with numerous offers from all over your household: candy canes on your doorstep, carols in stores, snowmen decorating every street corner…
But if Christmas is such an effective strategy for retailers and marketers alike (and some even claim that it is better than Valentine's Day), why do so many companies fail? Many companies fail at marketing their products during the holidays because they don’t know how or where to begin. They don't know what strategies work best, who their target audience is and how to reach them effectively.
So, if you have the right strategy and approach, Christmas can be a great way to reach new customers and increase revenue.
How do you attract customers for Christmas?
We have all seen the commercials on TV, in the text messages, attractive and rich content Viber campaigns and on social media. Merchants are trying to attract customers with their products or services while offering gifts and discounts during these holidays. But how do you attract customers for Christmas?
Here are some ways to attract customers:
Speed can make or break sales
If you're not fast enough, your customer will go elsewhere—and never come back. Make sure your staff is trained and ready to take orders before the Christmas rush begins.
Send out holiday gift guides
These days people want more than just a list of gifts; they want advice on what to get whom and how much it'll cost them. Be sure to include this information in your vendor-branded emails and landing pages that are sent out during the year (so there won't be any surprises when it comes time for the holidays).
Change merchandising mix
Consider changing up your merchandising mix for the season by adding more items with price tags under $10, which tend to sell better than those over $100 because there's less risk involved for shoppers who might change their minds about buying something pricier later on down the road due simply because they don't have enough money saved up yet! Also consider adding seasonal items like Christmas trees/lights (potted), wreaths/garlands etc...
Offer gift-wrapping services
Offer gift-wrapping services and other complimentary items (e.g., bows). These can be gifts for customers, or they might be items you sell at an additional markup (like seasonal candies). Either way, they help to build goodwill with shoppers who may not have planned on buying those things until they saw them in the store and thought “hey, I could use those!”
And if there’s one thing we know about customers, it's this: If there are two identical products but one costs less than another one does because it comes with a freebie like a bow or some candy...guess which one most people will buy?
How do I start a Christmas marketing campaign?
So, you've decided to embark on this journey. It's not enough to just start a Christmas marketing campaign. You need to do it right. Here are the steps you'll want to take:
Start with a plan
Before you can start marketing your brand, goods or services, you need to know what exactly it is that you're trying to achieve and how much time and money you have available for your Christmas campaign.
Set goals. Goals are important because they tell you whether or not your campaign has been successful in the end. You should set both short-term and long-term goals, as well as specific ones relating specifically to sales or profits during this period of Christmas time.
Think of a strategy
The goal may be obvious (increase sales), but how are we going to reach that goal? What steps do we need to take? Who will be involved and what resources do we need from them? This is where strategy comes into play: deciding how best to reach these goals using our resources efficiently so that we don't waste any money along the way!
For example, maybe it's best to focus on SMS Marketing campaigns this year instead of traditional advertising channels like billboards or TV commercials.
Or maybe it makes sense for your business model that year-round brand awareness is more important than profits now; in that case, consider making contributions toward charities related to Christmas instead of paying for advertisements yourself directly through ads or other promotional materials such as gift baskets or giveaways at events like holiday parties hosted by local businesses!
It's also important to think about what your target audience is, and how they'll respond best to your campaign. For example, if you're selling Christmas decorations, then an ad on a website with an older audience may not be as effective as one on Instagram or Facebook where people who are likely interested in decorating their home for the holidays are more likely to be found.
Involve the right people
Get the right people involved in the process (marketing team members, creative minds etc.) Having good communication between those responsible for developing content, those creating ads/engagement materials/etc., etc., etc...is vital if any project is going
Set a budget
Create a budget for your campaign that aligns with all of your previous steps above 🙂
When you should start your Christmas marketing campaign?
You should start your Christmas campaign on Halloween. After Halloween, you can start to promote the fact that Christmas is coming.
You could run competitions for your customers, offering them the chance to win prizes like gift vouchers or free delivery. Make sure you get their attention with a great offer that will make them want to shop with you.
You know that feeling you get when the sun is out and there’s a chill in the air? It's the perfect time to remind people that it's almost time for those long cold nights, and that they should stock up on everything they need for their own festive celebration.
But don't forget about your existing customers! If they're regular buyers from you, now is when you can encourage them to do their Christmas shopping with you. You can draw attention to any specials or buy one get one offers coming up in the lead-up to Christmas.
Bring Black Friday and Cyber Monday buyers back for Christmas
Christmas is a fantastic time to bring Black Friday and Cyber Monday buyers back for Christmas.
If you're worried that your customers will forget about you come December, don't be. You can attract audience that already bought from you by using the same strategies and tools that worked so well during these 2 holidays.
But to make experience more exceptional and keep it in the spirit of Christmas, provide your customers with special care.
Add in a ‘stocking filler’ product for free
This is a great way of adding an additional product to your offer and it doesn’t cost you anything. You can even offer it for free with another purchase (so long as it won’t break the bank).
This could be anything from an extra pair of stockings to a free bottle of wine or chocolates. For example, if you are selling shoes and gloves, throw in a pair of socks as well!
Include an extended warranty or guarantee
You could include an extended warranty for the products you sell, or offer free postage and returns throughout December and maybe also January. This will help you to retain customers who would otherwise disappear after their first purchase.
A lot of people will feel more confident about buying from you if they know that their new purchase has some protection from damage or loss after they receive it.
Extend your gift-wrapping services
If you have a gift wrapping service, why not offer to wrap any gifts purchased from your shop this month? This can be a great way to increase sales and customer loyalty and make customers feel special.
Every good Christmas campaign needs a story that engages
A good Christmas campaign is not just about the products, sales and discounts, it's about how you use a story to add value with your audience.
You want your customers to feel something when they come across your content, so you can build a relationship and influence their choices in the future. That's why a Christmas campaign needs a story that engages with customers on an emotional level.
Stories are the foundation for all good marketing campaigns. They can help your brand stand out from the competition, increase sales, and engage your audience in new ways. If you want your Christmas campaign to be successful, you need a story that engages people emotionally and makes them want to become part of your world—at least for a little bit each day.
For example, John Lewis' "Man on the Moon" ad from 2017 was such a hit because it tapped into our feelings of nostalgia for childhood holidays and new beginnings and captured them in one beautiful advert that brought tears to many an eye.
Or another example: Let's say that as part of their Christmas campaign, an online retailer wants shoppers to feel more connected with their products before buying them.
This retailer could use storytelling techniques (such as metaphors) throughout its website so shoppers feel like they're getting close with each item they click on while browsing through different sections or scrolling through pages on social media platforms like Facebook or Instagram (if they both have this option).
Using stories in marketing is not just about telling people what you do—it's about creating memorable experiences that leave them wanting more.
Christmas has been used successfully by many companies (both large and small) over the years because they know how powerful this occasion can be when it comes to driving sales up during the holiday season.
Many people will go out of their way just so they can have something special for their loved ones during this time period; whether buying gifts for each other or splurging on expensive items like clothing items like coats or shoes which might ordinarily not fit into their budget but are now affordable due too low prices being offered by retailers as part of their promotions campaign!