What is RCS Business Messaging?

RCS (Rich Communication Services) Business Messaging is an advanced messaging solution that combines the best features of traditional SMS marketing and chat apps. It offers enhanced customer engagement through rich media, interactivity, real-time conversations, advanced analytics, and security.

How is RCS Business Messaging different from traditional SMS marketing?

Unlike traditional SMS marketing, RCS Business Messaging supports multimedia content (such as images, videos and audio files), interactive buttons, branding options using logos and colours, read receipts and typing indicators. It also enables two-way interactive conversations, provides detailed analytics and offers a secure and reliable communication platform.

Can I use RCS Business Messaging for marketing campaigns?

Yes, RCS Business Messaging is an excellent tool for marketing campaigns. The rich media capabilities, interactivity, and advanced analytics provided by RCS Business Messaging enable you to create engaging and targeted campaigns that drive higher conversion rates.

How can I get started with RCS Business Messaging?

To get started with RCS Business Messaging, contact BulkGate, and our team will guide you through the process. We'll help you set up and integrate RCS Business Messaging with your existing systems, so you can start reaping the benefits of this powerful communication tool.

Why is RCS Business Messaging important for businesses?

RCS Business Messaging allows businesses to engage with customers more effectively through rich media content, interactive features, and improved customer support. It's suitable for a variety of purposes like promotions, customer service, and feedback collection.

Can RCS Business Messaging improve customer engagement?

Yes, RCS Messaging enhances customer engagement by offering a more dynamic and interactive communication experience. It supports high-quality content sharing, such as images, videos, and location pins, and interactive elements like suggested replies and quick actions.

Is RCS Business Messaging secure?

Yes, RCS Business Messaging is designed with security in mind. It can support end-to-end encryption, ensuring that only the sender and recipient can read the contents of a message. However, the level of security can depend on the carrier and the specific implementation of RCS by the service provider.

Can all customers receive RCS messages?

RCS Messaging requires both the sender and receiver to have devices and carriers that support RCS. While the adoption of RCS is growing rapidly across the globe, it's not yet quite common. Customers who do not have RCS-enabled devices or whose carriers do not support RCS will receive SMS or MMS messages as fallbacks.

What are the benefits of using RCS Business Messaging for my business?

Enhanced Customer Experience: Deliver a richer, more engaging messaging experience with multimedia content and interactive features.

Experience the power of RCS campaigns and maximize the new era of communication

Enjoy the evolution of business communication with RCS the next-gen solution blending the power of SMS and chat apps, designed to trigger action.

Try RCS messaging today!

Image of RCS message without text limitation to 160 characters

Image of RCS message with embeded document

Image of RCS message with embeded buttons

Image of RCS conversation with Read and Delivered statuses

More text Conversations Images Videos Documents Buttons Cards Carousels Branding Read receipts

Rich features

Send images, videos, interactive cards, and carousels for engaging and efficient communication with customers.

Increased engagement

Thanks to the interactivity and visual appeal of RCS messages, achieve higher click-through rates and conversion ratios.

Improved customer experience

Provide quick and efficient responses, build loyalty, and strengthen your brand´s reputation.

Easy integration

RCS Business Messaging easily integrates with existing systems and applications.

RCS Business Messaging: The new standard of business communication

RCS Business Messaging (RBM) from BulkGate is a modern messaging platform that takes business communication to a new level. Compared to traditional SMS messages, RCS offers many improvements, such as:

Customer standing in front of a dashbord with a rising bar graph

Why choose RCS Business Messaging?

Up to 8x higher click-through rate compared to SMS.
Up to 50% increase in conversion ratios.
Increased customer satisfaction and loyalty.
Strengthened brand position and reputation.
Robust platform and easy integration.

Features of RCS Business Messaging

Basic features Advanced features Quick reply features

Text messages

Text is an effective way to transmit basic messages.

If you want to share information without using visuals, engaging in complex interactions, or expecting an immediate response, text messages are the most suitable option.

RCS Basic Message documentation

Basic Message content

With the transition from SMS to Rich Business Messaging (RBM), mobile operators have implemented new billing categories.

An RBM Basic Message is defined as one that holds up to 160 characters encoded in UTF-8 format.

When sending a Basic Message via RBM, it's crucial to note that each character is typically counted as 1 byte in UTF-8 encoding.

However, for messages that include emojis or characters from a multi-byte character set, the count doubles, with each character representing 2 UTF-8 characters.

One-time password user authentication

Use RBM to send one-time passwords (OTPs) for seamless user authentication.

A highly recommended step to increase security is to set an expiration time for OTPs and all time-sensitive messages.

File messages

When sending a message that includes an image, video, or PDF file, your agent is required to supply a publicly accessible URL for the content or to upload the file directly.

For media files, you have the option to designate a thumbnail image, allowing users to preview the content prior to opening it.

RBM supports the following media types: PDF, JPEG, GIF, PNG, H263 video, M4V video, MP4 video, MPEG-4 video, MPEG video, WEBM video.

Rich cards

Rich cards enable your agent to deliver interactive cards with images, videos, and buttons for sharing, purchasing, and more.

For a rich card to be valid, it must include at least one of the following: an image, a video, or a title.

Rich cards may include: Image/video, title text, description text, a list of either suggested replies or suggested actions (up to a maximum of 4)

Rich card carousel

Multiple rich cards can be send together in a carousel.

Carousel presents multiple products or options in an engaging format with horizontal scrolling.

Suggested replies

Suggested replies assist users in navigating conversations by offering predetermined responses that your agent is programmed to respond to.

Your agent delivers these suggested replies through suggestion chip lists or within rich cards.

Suggested actions

Suggested actions facilitate user navigation in conversations by leveraging the native capabilities of their devices.

Your agent can prompt users to dial a number, view a location on a map, share a location, open a URL, or set up a calendar event.

These suggested actions are provided in suggestion chip lists or within rich cards.

Suggestion chip list

Your agent sends suggestion chip lists with messages to guide users' subsequent actions.

The chip list only displays when the associated message is at the bottom of the conversation. Any subsequent messages in the conversation (from either a user or your agent) overwrite the chip list.

The chips in the list are suggested replies and suggested actions.

Chip lists contain a maximum of 11 suggestion chips, and each chip label can have a maximum of 25 characters.

Developer information and API

For developers, BulkGate offers a robust RCS Business Messaging API that allows for easy integration with existing systems and applications.

Easy integration: Detailed documentation and code examples facilitate integration with your systems.
Flexibility: The API allows you to customize the RCS Business Messaging features to your specific needs.
Robustness: The API is reliable and scalable, so it can handle even high volumes of messages.
Developer support: The BulkGate team is available to help with API integration and technical questions.

RCS API documentation

Frequently asked questions on RCS Business Messaging

What is RCS Business Messaging?

RCS (Rich Communication Services) Business Messaging is an advanced messaging solution that combines the best features of traditional SMS marketing and chat apps. It offers enhanced customer engagement through rich media, interactivity, real-time conversations, advanced analytics, and security. Read more.
How is RCS Business Messaging different from traditional SMS marketing?

Unlike traditional SMS marketing, RCS Business Messaging supports multimedia content (such as images, videos and audio files), interactive buttons, branding options using logos and colours, read receipts and typing indicators. It also enables two-way interactive conversations, provides detailed analytics and offers a secure and reliable communication platform.
Can I use RCS Business Messaging for marketing campaigns?

Yes, RCS Business Messaging is an excellent tool for marketing campaigns. The rich media capabilities, interactivity, and advanced analytics provided by RCS Business Messaging enable you to create engaging and targeted campaigns that drive higher conversion rates. Read more.
How can I get started with RCS Business Messaging?

To get started with RCS Business Messaging, contact BulkGate, and our team will guide you through the process. We'll help you set up and integrate RCS Business Messaging with your existing systems, so you can start reaping the benefits of this powerful communication tool.
Why is RCS Business Messaging important for businesses?

RCS Business Messaging allows businesses to engage with customers more effectively through rich media content, interactive features, and improved customer support. It's suitable for a variety of purposes like promotions, customer service, and feedback collection.
Can RCS Business Messaging improve customer engagement?

Yes, RCS Messaging enhances customer engagement by offering a more dynamic and interactive communication experience. It supports high-quality content sharing, such as images, videos, and location pins, and interactive elements like suggested replies and quick actions.
Is RCS Business Messaging secure?

Yes, RCS Business Messaging is designed with security in mind. It can support end-to-end encryption, ensuring that only the sender and recipient can read the contents of a message. However, the level of security can depend on the carrier and the specific implementation of RCS by the service provider.
Can all customers receive RCS messages?

RCS Messaging requires both the sender and receiver to have devices and carriers that support RCS. While the adoption of RCS is growing rapidly across the globe, it's not yet quite common. Customers who do not have RCS-enabled devices or whose carriers do not support RCS will receive SMS or MMS messages as fallbacks.
What are the benefits of using RCS Business Messaging for my business?

Enhanced Customer Experience: Deliver a richer, more engaging messaging experience with multimedia content and interactive features.

Start with RCS Business Messaging Today!

Elevate your business now!