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Measuring click-through rate

How can you measure the click-through rate of your campaign?

If you want to measure click-through rates, you need to use our URL shortener when you create your campaign. You pick the short domain in the campaign from the Short domain list — currently ur7.wf, ms6.fr, ur7.yt, ur7.tf, ms6.wf, ms6.tf and track-message.com. The offer may differ depending on your account.

Note

In case you use a different shortener than ours, you will not be able to measure the click-through rate.

How to display the click-through rate value

To view the click-through rate value:

  1. Click on Reports in the menu on the BulkGate Portal
  2. Click on History.
  3. Click on the Campaign dashboard icon on the right side of the row for the campaign you are interested in.
  4. Click Analytics in the Dashboard menu.
  5. In the Rates section on the left, you will see the Click-through rate in percentages for the campaign you selected.

Click-through rate

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