Reach your customers where they are. On WhatsApp

It's an enterprise solution by Meta that enables mid-sized to large businesses to communicate at scale on WhatsApp. The platform includes API access, message template management, and business tools available through partners like BulkGate. It supports automation, integrations (CRM, etc.), and multi-agent access.

The free app is designed for small businesses manually using a single device. The Platform (available through BulkGate) is built for companies that need scalability, automation, system integrations, and multi-user access without messaging limits.

Sign up with BulkGate, and we'll guide you through the process of connecting or setting up your official WhatsApp Business account via Meta Business Manager. Once approved, you can start sending messages!

Yes, Meta/WhatsApp requires business verification to maintain platform integrity. We'll help you navigate this process, which typically takes 2–5 business days.

You can send a wide range of messages including rich content such as text, images, videos, documents, locations, and contacts, as well as interactive elements like buttons, lists, and advanced flows. To initiate most conversations as a business, you typically start with a pre-approved message template.

Message templates are specific, pre-approved message formats required by Meta when your business sends the first message to a customer or replies more than 24 hours after their last message. They fall into Marketing (promotional), Utility (updates, alerts), or Authentication (OTP) categories and can include text, media, and buttons.

Absolutely! Customers can freely reply with text or media. They can also initiate conversations at any time. Within the 24-hour window after their message, your standard replies (text, media) are free, and from July 1, 2025, Utility templates sent within this window will also be free.

Yes, but it strictly requires prior customer consent. You must use pre-approved marketing templates managed through BulkGate.

Starting July 1, 2025, the pricing model is much simpler and more predictable. It works on two main principles:

• You pay to initiate conversations: A fee is charged only when you send a template message (Marketing, Utility, or Authentication) to start a conversation or contact a user after 24 hours.
• Customer service is free: When a customer messages you first, a 24-hour service window opens. During this time, all your replies are free. This includes both your free-form text messages and even Utility templates (e.g., order confirmations).

On top of WhatsApp's standard rate for sent template messages, we simply add a small, transparent fee.

Our channel cascading system ensures message delivery even when recipients don't have WhatsApp installed. When activated, the system intelligently tries WhatsApp first, then automatically falls back to SMS if delivery isn't possible. You can configure different channels (Viber, SMS, WhatsApp, RCS) in your preferred order based on your priorities.

Unlike the basic WhatsApp Business app, the API has no practical limits on contacts or messages. It's designed for scale, with businesses sending millions of messages per month.

Yes, messages use end-to-end encryption. BulkGate also adheres to strict data security standards.

Yes, our WhatsApp Business implementation is fully GDPR compliant. We provide the necessary tools for consent management, data access requests, and data deletion to help your business meet its compliance obligations.

The WhatsApp Business app is free for small businesses. For companies using the WhatsApp Business Platform (available through BulkGate), you only pay for template messages you initiate. Customer-initiated conversations are completely free.

Regular WhatsApp is a personal messenger. WhatsApp Business enables a business account with a verified profile, logo, description, and API access for automation and integration into your systems.